EightySeven on the new look they gifted themselves for their fifth birthday

A simple, graphic ‘spark’ is the centrepiece of EightySeven’s refreshed look. The remote-first design studio – with a tight-knit team that often meets across NYC, Miami and Chicago – turned five and rebranded its practice to shine a stronger light on the way they’ve evolved over the past years. The ‘spark’ is full of meaning – the simplicity of the symbol that underpins the rebrand echoes the team’s ability to define a simple, powerful idea that has been helping them build meaningful brand worlds since 2019.

To give us a closer look at their rebrand, Founder Maxwell Billings peels back the layers of the process and tells us why working remotely is “not just important, but vital” to the experience they offer to their clients.

“We felt the growing pains of a brand that needed to be refined to match our vision better.”

Maxwell Billings
Founder

“For the rebrand, we asked tough questions, pushing back, revising, and discussing the best way forward.”

Maxwell Billings
Founder