Tomorrow always cuts the fluff, leaning instead on its modernist taste and tone

If you sift through the work of Tomorrow, a design studio based in Vancouver, it’s impossible not to notice the unassuming simplicity of their projects. The identities they’ve crafted over the years all share an essentialist tone – marked by a considered use of geometric forms, space and text, that says a lot by saying quite little. This visual slant, which might seem stylistic, is actually ideological. A little digging into the beginnings of its studio and its Founder, Greg Durrell, reveals a lot about the studio’s work.

“I deeply believe that design can and does make the world a better place.”

Greg Durrell
Founder

“In a world that’s oversaturated with images and messages, clarity is what cuts through the noise.”

Greg Durrell
Founder