It’ll flex, but will it break? With Frontify, we explore how to build foolproof flexible systems

Welcome to The Shift, a series presented in collaboration with one of the world’s leading brand-building platforms, Frontify. Here, we’re diving deep into the realm of flexible branding by tapping into the sharpest minds in design – from visionary studios to leading independent designers – to understand what it takes to build a dynamic identity.

While flexible systems are growing in popularity among clients, to what extent are they foolproof? In this third instalment of our series, we’ll explore the technical backbone of dynamic brand identities and the custom generative tools that are enabling greater co-creation. From sonic solutions to flexing fonts, we’ll uncover the thinking that powers these exciting creations, with insights from Dinamo, FAY and DesignStudio, who dig into some of their experiences in creating innovative tools and toolkits.