The Future Of Brand Guidelines

In the fourth segment of The Future Of, we decoded the future of brand guidelines. An indispensable part of building brands and bringing them to life, brand guidelines have gone through tectonic shifts in the past few years. While we review where we are now, we also cast our eyes on the future. How will brand guidelines change? What parts of the old systems will we keep and what tweaks and overhauls will designers and technology bring in? And how will this impact the relationship between studios and clients? We went looking for the answers.