With its revamped website, The New Company only plans to grow stronger

Landing on The New Company’s website really gives one a bird’s-eye view of their practice. The refreshed website comes at a good time – since founding the design shop in 2018, the company has grown in many ways. Their body of work has been growing, and so have their teams and offices. In a way, rebuilding the website gave the team a chance to look back but also look ahead. And as things go, taking some time to stop and reflect can sometimes be difficult, given the pace at which the industry moves. And to top it off, something’s always happening at The New Company. Take for example, just the last year, when the studio “shot at the Bernabéu in Madrid, launched a resort & casino in Las Vegas, designed an F1 helmet, reimagined a 100+ year old company, created a new burger brand, etc… it’s sort of staggering when you step back and look at all,” says Founder & Executive Creative Director Matt Luckhurst.

We caught up with Luckhurst and President & Founder Seth Mroczka amidst the madness to sit down and take a look back. Together, they take us through the very first days of the company, tell us what keeps them going, and recount how, at The New Company, change has always been the constant. 

“Our goal was to create an agency that went beyond graphic design.”

Seth Mroczka
President & Founder

“There’s nothing worse than wasting your time working on something you don’t care about.”

Matt Luckhurst
Founder & Executive Creative Director