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The Newsletter 117
Projects, jobs, mockups, books and more
Elliott Moody
April 01, 2024
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Case studies
A kaleidoscope of joy
Every Woman’s Marathon, a US marathon designed by and for women, marks a new chapter in Milk Processor Education Program MilkPEP’s commitment to supporting women. The event is inclusive, beginner-friendly, and attuned to the unique needs of women at every stage of their marathon journey. It’s not just about crossing the finish line; it’s about celebrating female strength and empowering every woman’s journey through the transformative power of community. To design an identity that encapsulates this spirit, MilkPEP collaborated with California-based Yung Studio and international business agency, GALE. The result is an energising multicolour identity that mirrors the celebratory philosophy of the event.
A forgotten typeface
In Kanon Foundry’s practice, engaging with and learning from design history is an integral part of their creative process. “I’ve always been fascinated by the historical aspects of design, and the events that have shaped the design and expressions we have today,” Co-founder & Type Designer Tor Weibull tells us. “It is a great way to understand our heritage and also becomes a good source of inspiration.” One day, when sifting through Switzerland’s design history, Weibull stumbled upon the story of Züka – Zürich Canton Trade and Agriculture Exhibition. The event, which seamlessly brought together contemporary ideas of art, design and innovations from the agricultural scene, came to life on the edges of Lake Zürich in the late summer of 1947.
Interviews
Studio Vedèt pulls back the curtains
A few things led Valentina Ciuffi to founding her Milan-based design practice, Studio Vedèt. At first, there was her background as a design journalist, which drew her to the world of architecture and interior design – disciplines that left a deep impression on her career. Journalism, and an interest in semiotics, gently guided her to graphic design. Since then, through Studio Vedèt – which she set up in 2016 – Ciuffi has engaged with a range of clients and companies, widening her creative horizons all while slowly growing her small team.
News
A first look at POV Budapest
This September, something new is going to be happening in Budapest. The Hungarian capital will become home to the country’s first design conference, POV Budapest, imagined and brought to life by two local studios, COMET and CM.SUPPLY. As the Strategic Media Partner for the event, we’re excited to give you the very first look at the conference – which will take over Budapest’s National Dance Theatre on 19 and 20 September – and the ideas that shaped its making.
Mockups
Books
The Process Five
The Process Five is an exclusive showcase of unused and unseen branding work from ten world-leading graphic design studios, highlighting the ideas, concepts, mockups and sketches that led to their final outcomes.
Coming in at over 300 pages, it is the chunkiest and most comprehensive book in the series yet. It features never seen before insights and inspiration from projects by Pentagram, Play, Hugmun, Carla Palette, Resn, Studio Blackburn, Rabbithole, TRiC, Justified Studio and U.I.WD. for clients like OpenAI, Channel 4 and Getty.
Shipping in May 2024.
Jobs
