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The Newsletter 119
Projects, jobs, mockups, books and more
Elliott Moody
April 15, 2024
Case studies
A bar napkin + Google Calendar
When the Belgian brand ‘Dorst’ wanted to shift its business into a new space, they realised they needed a few things. Previously, the brand functioned in solely B2B space, offering high-quality pre-batched cocktail-on-tap solutions sold directly to bars or events; but as it expanded into a D2C space with read-to-serve drinks, it reached out to Amsterdam and Belgium-based design studio FCKLCK for a complete brand refresh. The team at FCKLCK came in all guns blazing – to start off, they renamed the brand to ‘Weekend Drinks’ to underpin its personality, and highlight the effortlessness of its grab-and-go drinks, sipping on which seems as delightful as slipping into the weekend.
As hot as it gets
Sombreros, chihuahuas, and ponchos. The hot sauce market is filled with contemporary cultural clichés that rely on broad stereotypes of Mexican and South American cultures to appeal to consumers. To approach the identity for Snakefire hot sauce with a degree of authenticity, New Zealand-based multidisciplinary design studio Fuman created a captivating and timeless look. Their overarching goal was to redefine the role of hot sauce in a meal, emphasising that it is not just an afterthought to add flavour to a bland dish. Instead, the brand and the studio wanted to position hot sauce as a central part of nourishment, and a way to “celebrate life while rejecting death.”
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Interviews
T72T
One thing leads to another at T72T. At the experimental type foundry – founded by Sam Dallyn and Sara Lundqvist as a natural extension of their design studio Lundqvist & Dallyn – typefaces are born from freewheeling experiments, commercial projects that needed a bespoke touch, and even a “few letters from a logo” from a scrapped project that later led to a full character set. Almost always constructed based on a grid, T72T’s typefaces have a decidedly futuristic tone – all sharp edges and dramatic curves – which seem like they’d feel just as striking a few decades from now, as they do today. To trace the steps that led them to T72T, we spoke to Dallyn about the project’s humble beginnings as an Instagram account, peeled back the layers of its journey, and learned how a simple rule of creating glyphs that excite them gets things going at the foundry.
News
EARLY BIRD TICKETS
We’re excited to see the growing list of attendees from all over the world for POV Budapest! EARLY BIRD TICKETS (-€70) are available until April 20th, or until they’re completely sold out.
Mockups
“As many designers can probably relate, our computer trash can have some of the best work we’ve ever done.”
Sean Danz, For Good Measure
5th April 2024
Books
How to Travel
Going travelling is one of the few things we undertake in a direct attempt to make ourselves happy – and frequently, in fascinating ways, we fail. We get bored, cross, anxious or lonely. It isn’t surprising our societies act like satisfying travel is simply bought by handing over the right sum of money. But a satisfying journey isn’t something we can simply buy: it’s the result of an art that has to be learnt.
Through a series of essays, How to Travel discusses how we should choose a place to go, what we might do when we get there, how we should make good moments stick in our minds and why hotel rooms can actually be liberating places. Included amongst these are a number of quizzes and practical exercises to help us reflect, alongside room for recording our own thoughts and observations.
Jobs
