Case studies

A well-seasoned identity for Holcomb

Holcomb makes everyday kitchen objects of exceptional quality, elevating the act of cooking. To create an identity that both captures their expertise and also embodies their expansion and growth, the brand collaborated with Seattle-based design studio Parker. Following the simplicity of the forms of its range of products – which includes a stone pepper mill and a salt cellar that flaunts beautiful patterns of ash wood grain – the studio crafted a no-nonsense identity that fits right into the Holcomb world.

A sum of parts

After deep introspection, when 280 Group realised that their look wasn’t reflecting their personality, the product management training company decided to shake things up. Working with Truth & Consequences, a Philadelphia-based branding agency, aided them in re-evaluating their ethos and offerings. As such, the rebranding initiative culminates in a new name and a new identity that is both practical and deeply reflective of the company’s essence.

What is all the hand-written type in branding trying to tell us?

Interviews

Here Design

From the irresistible, unshakeable jingle in a commercial to a powerful recurring leitmotif in a film, sound is more than just a form of communication – it’s an intense, immediate catalyst, capable of evoking emotional and physical sensations. By that logic, surely it should be considered a fundamental pillar of a brand? Josh Shires, the Audio Director of London-based agency Here agrees. With several years of experience working with music and sound, he knows a thing or two about what sticks in our heads, what lifts the mood, what conjures a memory, and how these can be effectively created and utilised within a brand’s world. In this enlightening conversation, Shires traces his journey to his current position and unravels the process behind creating a distinctive sonic identity and framework – the unique, resonant voice of a brand.

6 identities for retail spaces

Mockups

“What truly drives me in any sort of creative work is the process in its entirety, from start to finish.”

Osvald Landmark
27th October 2024

Books

The Process Four

The Process Four is an exclusive showcase of unused and unseen branding work from ten leading graphic design studios, highlighting the ideas, concepts, mockups and sketches that led to their final outcomes.

The 268-page book features the thinking behind PORTO ROCHA’s revival of international music video network Vevo and Moniker’s refresh for crypto platform Coinbase, as well as projects from Christopher Doyle & Co., Goods, Heydays, Maniac Studio, Marx Design, Mother Design, OMSE and PARSONS; making it undoubtedly the standout entry into The Process series so far. We also couldn’t resist including the behind-the-scenes of our very own identity and website relaunch with MOUTHWASH Studio.

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