Case studies

Electrolytes have never looked this good

Cadence™ is here to make sure your taking your hydration seriously. The science-backed carbonated beverage is packed with three key electrolytes – sodium, potassium and magnesium – that elevate cognitive and physical performance. The drink, which leads with the idea that ‘water is not enough’ for your daily hydration, received a stripped-back, yet impactful look from global multidisciplinary design studio ADDRESS ARTS.

Space Trash Signs wants you to think about space pollution

When was the last time you thought about space pollution? Ever since 1957, when the first artificial satellite was launched into space, every journey has resulted in a massive amount of debris that now envelopes the Earth. To help you picture just how much trash we might be swimming in, Munich-based creative agency Serviceplan Innovation, alongside Moby Digg and Eat, Sleep + Design, have put together a digital campaign titled Space Trash Signs. Head over to the website, and you’ll see a slowly rotating globe – our humble planet – shrouded in a blanket of pixels, each of which is, you guessed it, trash floating in space.

No words were minced here

“The whole idea of Vodka Sucks Vodka is that, well, vodka sucks. At least that’s the position of our client, a whiskey distiller,” explains Sarah Forss, Senior Designer at Werner Design Werks. Their client, RockFilter Distillery, chose to introduce a vodka brand due to high demand in their cocktail room. More importantly, this decision aimed to generate quicker revenue, allowing their whiskey to barrel-age for an extended period. However, in their brief to the Minnesota-based design studio, it was crucial to maintain their original perception of vodka. “With this in mind,” Forss continues, “we designed a nothing label with no taste but plenty of attitude.”

Watch it flex

Dimensional Energy is addressing climate change by transforming carbon dioxide into sustainable products like aviation fuel and surf wax. Their goal is to help companies reduce global emissions by 11% by 2050, a challenging mission in a new category filled with unproven technology. As they scale their tech, they partnered with Zeus Jones to refine their brand strategy, positioning, and identity. Harnessing the company’s future-focused approach, the Minneapolis-based creative consultancy delivered a comprehensive identity that includes a new mission, vision, logo, visual brand language, website, and investor presentation. In this challenging new sector, the primary aim of the identity was to communicate their innovative technology in an approachable manner that could bridge the gap between the scientific community and the general public, as well as potential investors.

Steeped in dualities

Usai is a New Zealand-based premium brand of loose-leaf tea that connects consumers to the rich history, rituals, and cultures associated with the beverage. To bring it to life, the founders of the tea label collaborated with neighbouring New Zealand-based creative studio Tomorrow to craft the brand world from scratch, including the strategy, story, name and packaging.

Warm by all accounts

CafePay, a game-changer for the busy café and restaurant industry, is a start-up platform that simplifies payroll, finance, HR, and tax compliance tasks for eateries of all scales. The San Francisco-based UX/UI agency, Clay, gave their image a refresh and offered a cost-effective solution by designing and launching the website on Webflow.

Interviews

247Studio

Polish design agency 247Studio never shies away from new adventures. Based in Gdynia, the eight-person team has crafted entire visual worlds for an impressive mix of brands. Whether they’re working with a pioneering company in the fashion and NFT space, a restaurant celebrating Polish flavours, or a brand making the best diving gear in the business, the team approaches each project with bottomless curiosity, immersing themselves in each industry and its intricacies. It’s this hunger for the new that helps the team to keep expanding their horizons, and allows them to bring a fresh perspective to the table.

Ozon Studio

Although they didn’t know it at the time, growing up, Tim Tijink and Brent van den Elshout were interested in the same things. Music had a great influence on both their lives – when Tijink was creating album covers while in primary school, van den Elshout was making his own compilations of electronic music and crafting custom artworks for them. These interests in music and design grew over time, and when they met in 2020 and began collaborating, they became common strands that brought both their creative worlds together. Having worked as freelancers for many years, they first joined forces to create an identity for Minimal Collective, a music, art, and technology-focused publication and events platform co-founded by van den Elshout. What followed was a slew of collaborations, until they decided to set up shop together. And so, they founded Ozon Studio in Amsterdam, where Tijink is the Designer & Art Director, while van den Elshout oversees creative direction, strategy and communication.

7 identities for transport

Mockups

“It doesn’t matter what the execution of the joy is, as long I’m able to tap into a sense of playfulness.”

Vanessa Hopkins, Koto
14th March 2024

Books

A Dictionary Of Color Combinations Vol. 2

From 1933 and 1934, Sanzo Wada published a collection of colour combinations that was the first of its kind in Japan. Following on from that enduring bestseller, A Dictionary of Color Combinations Vol. 2 brings back two more works by Wada published between 1935 and 1938. The book presents 72 colour patterns themed on the Japanese seasons and another 165 drawn from early to mid-twentieth-century fashion, interior and graphic design – making it an indispensable reference for anyone engaged in creative work.

Sanzo Wada was active as an artist, art school instructor, costume designer and fashion designer; and employed his extensive and versatile talents to innovative work that centred primarily on visual perception and form.

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