Case studies

Speedy deliveries

Gzavnili, a pioneering shipping platform with a name rooted in the Georgian word for ‘parcel,’ celebrates a decade of tailored shipping experiences. Since its inception, it has become the go-to for individuals and businesses alike, facilitating seamless delivery services from the USA to Georgia. Under new ownership, the platform undertook a rebranding initiative to tackle emerging market challenges and, in response, roll out new and innovative solutions. Tbilisi-based product design agency Onephase worked with the company to devise and deliver a fitting visual rebrand that would communicate Gzavnili’s commitment to addressing pain points in the market while simultaneously presenting a fresh and engaging new look to its audience.

A high-octane identity

Sony Music Germany’s KIHARA division – an international, interdisciplinary hub – unites unique talents from both the music and film industries. Aiming to shape a new culture around music, they reached out to designer Carla Palette to help create its new look, one that would speak to an audience of music, fashion, and entertainment tastemakers.

Let there be order

The International Organization for Standardization (ISO) is an independent and non-governmental organisation that develops and publishes reliable and high-quality International Standards, ensuring that global products and services align with specific health, safety and quality requirements. However, in a somewhat ironic twist, despite ISO’s meticulous approach to their work, their pre-existing brand system was feeling disorganised.

A data-driven identity

At Boundary Analytics, a tool that helps businesses understand which marketing efforts are leading to actual sales and growth, data leads all conversations. The analytics platform looks at data – and its patterns and timings – to decode which activities are driving results, and in turn, help companies make better decisions about marketing strategies by showing them what works and when it works. To create an identity that would spotlight this laser focus on working with data, the brand reached out to Cotton Design, and on the first day of the project, walked the team through their beta product.

Time for a cuppa

An emerging brand in the coffee realm, Kloo is on a mission to decode the complexity of coffee with its user-friendly, top-tier concentrates. To craft a captivating and inventive brand image, they enlisted the creative prowess of Charleston-based creative studio Outline, who developed all elements of the identity – from the initial strategy through to the final photography.

8 identities that look stellar on t-shirts

Interviews

BlueGreen

Asan Ahmed’s road to founding his own studio wasn’t exactly the breeziest. Growing up in Iraq, Ahmed stumbled into the world of design when, at 11, he first got his hands on a laptop, and went down an Adobe Illustrator and YouTube tutorials rabbit hole. He took to it quite naturally, and seven years later, at 18, he started his studio, BlueGreen. It’s only been a year since then, but Ahmed has already put together a handful of projects that reflect his taste and showcase a skilful use of type that belies his years. In this conversation, he takes us through his creative journey, details how his most important job at the studio is finding collaborators whose skillsets “heavily outweigh” his, and points out the value of making mistakes early on and learning from them.

Insight

What is The Future Of Type?

The Future Of is a series presented in collaboration with digital brand guidelines platform Brandpad. Over the course of six articles, we’ll speak to the brightest designers, studios and agencies about the future of graphic design, unspooling the ideas that will shape tomorrow. For our debut story, we look at The Future Of Type. We’re curious – how will typefaces be created in the future? What kind of a role will emerging technologies play in how we make, use and experience type? Will the future be just as inclusive as experimental? We took our burning questions to some leading designers, foundries and thought leaders in the world of type.

Mockups

“We believe that every branding project should involve some element of custom type.”

Chris Nott, Studio DRAMA
20th May 2024

Books

The Interviews: Volume Two

The Interviews: Volume Two consists of 636 pages of interviews with the world’s best designers, studios and type foundries, including Dinamo, Margot Lévêque, DIA, Order, MOUTHWASH Studio, CoType Foundry, Alright Studio, Some Days, Regular Practice, Sociotype, Decade and more.

Nearly double the page count of Volume One, it contains a grand total of 62 timeless conversations conducted by The Brand Identity between 2019-2021; discussing in-depth topics such as projects, process and practice. It also includes brand-new reflections detailing how each creative or company has evolved between then and now.

What’s happening at TBI?

• This week we’re off to Birmingham Design Festival. Layla, Poppy and Elliott will be there for most of Thursday, Friday and Saturday. If you’re going, please say hello. It would be awesome to meet some of you in person and grab a coffee.

• The Process Five should begin shipping this week. If you pre-ordered a copy, thank you very much for your patience!

Jobs

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