Case studies

Sake Ono is a show stealer

For anyone who’s taken a sip of a crisp sake from a porcelain cup, it’s easy to appreciate the craftsmanship that goes into the making of Japan’s national beverage. More so if the spirit is crafted at the eighth-oldest brewery in Japan. When NYC-based design studio Mythology was tasked with creating the identity for Sake Ono – a brand steeped in heritage, with a spirit that’s made at a 470-year-old brewery in the Japanese Alps – they had to both honour the centuries-old legacy that backs the brand, but also their intent to redefine how sake can be enjoyed, beyond traditional settings.

The northern lights, but sexier

“The pressure was definitely on!” says Bold’s Design Director Sidney Lim, when asked about the studio’s experience of branding Eurovision 2024. This year, Eurovision – the world’s largest annual live television event – held the competition’s 68th edition in Sweden. Bold was brought on to lead the event’s annual identity refresh, and for a spectacle with such a sweeping reach and fan base, the task was rightfully a bit daunting. “I’m quite a big Eurovision fan myself! Having followed the show since 2016, I’m acutely aware of Eurovision’s long-storied history and its legions of superfans who live and breathe all things ESC and have strong opinions about everything from the performances down to the design of the scoreboard,” Lim tells us.

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Typeface

PS Times

Parker has introduced PS Times, a modern twist on Times New Roman, designed in collaboration with Jesse Amborn. This typeface retains the classic cap and x-heights but features modern adjustments like shorter descenders and a variety of ligatures. Inspired by 'lost variations' of Times from the phototype era, PS Times is tailored for larger, eye-catching displays. It includes extensive contextual alternates for versatility and stylistic sets that blend modern and classic elements. PS Times is ideal for bold headlines and larger body copy, with future versions planned to expand its range.⁠

Interviews

Studio Tempo®

In a snug, whitewashed space in Galeria Metrópole in São Paulo, Vinicius Theodoro has set up the home of Studio Tempo®. After years of working with some of the biggest design agencies, Theodoro founded the studio to create a diverse, inclusive practice, unlike anything he had been a part of in his career. To bring a sense of honesty to his work, he leaned into his Afrocentric perspective to shape culturally resonant projects. It was an approach he baked into Studio Tempo®’s way of working. “We always try to decentralise our team, bringing in people from outside the major metropolitan areas and those immersed in the culture related to the project at hand,” Theodoro tells us. To peel back the layers of the studio’s oeuvre, we sat down for a chat with Theodoro and learnt about the team’s intention to create work that speaks to the audience it was meant for and to fill the gap in representation in design by “always bringing decoloniality and other perspectives into the conversation.”

Mockups

“Freelancing is a cheat code for life; it gives me a lot of freedom.”

Sasyk Mihal
23rd July 2024

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