Case studies

RCA’s 2024 degree show

Recognised in the UK as one of the leading institutions for post-graduate design education and design research, the Royal College of Art’s (RCA) reputation is certainly unquestionable. And while the royal crest and storied legacy of this institution paint a traditional picture, each year brings a fresh chance to showcase the inventive, curious, and surprising spirit of its studentship in exciting new ways. Studio Koseda, led by RCA alumni Sebastian Koseda, crafted an identity for the 2024 Graduate Show that captures “both the rebelliousness and playfulness of the RCA students.”

A contextual custom typeface

To connect Bega’s art scene with the wider world of art, culture and ideas, the town’s existing art gallery underwent a dramatic transformation to become the South East Centre for Contemporary Art (SECCA), a conduit between the remote, beautiful region and the rest of the world. The building, which was previously closed off architecturally with a concrete wall, was opened up by adding windows and openings to the existing façade – the thoughtful work of Sibling Architecture. This architectural redevelopment marked a new chapter in the gallery's journey, driven by the director's vision for a new kind of cultural space in the region. The gallery reached out to Primary Works, a design studio based in Sydney, to craft an identity to complete this story.

Dentistry 2.0

Partnering with dentist Corbin Barry, the creative minds at Sydney-based creative studio Bandit Design Group embarked on a mission to revolutionise the dental experience, guided by the aim of shattering traditional dental stereotypes and transforming oral health into a delightful journey. “Corbin’s approach to dental care focuses not on perfect white teeth, but on strong preventative care,” shares Creative Director Mikeila Scheckenbach, which led to the name ‘Sage Space.’ “‘Sage’ means wisdom, healing, and safety, and we wanted to infuse this feeling throughout the entire brand and customer experience, making Sage Space a place that truly puts the patient first.”

Colour and light

In the ever-evolving world of health technology, Spectrum.Life stands out with its mission “to change and save as many lives as possible.” A pioneering digital platform focused on mental health and well-being, the Irish healthtech company provides counselling, wellness programs and educational resources – all aimed at helping people lead healthier, happier lives through accessible and personalised care. Requiring a brand identity that not only encapsulated its essence but also propelled its international ambitions, they reached out to UnitedUs, a strategic brand and design agency based in Brighton, UK.

Simplicity and strength

JTK Studio, under the creative direction of New York-based designer Justin Thomas Kay, undertook the task to revolutionise the brand identity of Charney Companies. Known for their prowess in American real estate development, brokerage and management, Charney Companies needed a fresh image that captured both their creative essence and their robust leadership under Sam Charney. From the initial strategy and brand architecture to the final visualisation and implementation, JTK Studio orchestrated a comprehensive rebrand for Charney Companies. Their efforts culminated in a refreshed identity that communicates the firm’s vibrant creativity and solid, confident leadership.

Insight

What is The Future Of The Studio?

In the third chapter of The Future Of, together with Brandpad, we’re looking at the future of creative studios and teams. Will the industry lean harder towards remote work, or will designers want to return to the office? How will the make-up of creative teams change? In a few years or decades, what will be different about where, how and when designers work? We took our questions to three top studios.

The Edit: five projects including Wolff Olins’ hand-drawn look for the New York Botanical Garden

Mockups

“The early stages of your career is a great time to ask questions about what kind of work you want to do.”

Sam Jones, DNCO
29th July 2024

Books

The Process Five

The Process Five is an exclusive showcase of unused and unseen branding work from ten world-leading graphic design studios, highlighting the ideas, concepts, mockups and sketches that led to their final outcomes.

Coming in at 344 pages, it is the chunkiest and most comprehensive book in the series yet with 571 process works included. It features never seen before insights and inspiration from projects by Pentagram, Play, Hugmun, Carla Palette, Resn, Studio Blackburn, Rabbithole, TRiC, Justified Studio and U.I.WD. for clients like OpenAI, Channel 4 and Getty.

Each project is accompanied by an in-depth interview delving into key details such as the timeline, team and challenges, as well as their candid thoughts on the end result.

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