- The Brand Identity
- Posts
- The Newsletter 139
The Newsletter 139
Projects, jobs, mockups, books and more
Elliott Moody
September 11, 2024
Case studies
From bytes to bales
Agronod, a Swedish AgTech startup, is dedicated to strengthening profitability, sustainability and innovation in Swedish farming through the sharing of data. Their national platform empowers farmers with data control while fostering innovative solutions for a stronger agricultural future. Building upon their collaboration with the startup for their climate calculation app Agrosfär, global design firm EY Doberman returned to help Agronod with the development of their visual language.
A playful tug-of-war
Incard, the self-proclaimed “#1 financial OS built by and for digital entrepreneurs,” has revealed a confident and contrasting brand refresh, created by Parisian design agency Brand Appart. The fintech company, which centralises business data and improves operational visibility for e-commerce founders, sought to redefine its visual identity to better align with its ambitious vision.
Bending the rules
When Perth-based design agency Block kicked off their project to rebrand the Perth Institute of Contemporary Arts (PICA), they began with an unconventional workshop. They invited PICA’s team to their office and turned their boardroom into “a provocative space filled with statements about PICA’s purpose,” Co-founder & Creative Strategy Director Mark Braddock tells us. “With no instructions and just markers, the team was locked in the space for 45 minutes, reflecting and responding to what was on the walls. This exercise helped us unearth the core of PICA’s identity, forming the foundation of the brand story.”
It’s raining stars
Two stars of the international football calendar – 2024 Copa América and UEFA Euro – received an extra dose of sparkle when FOX Sports (having acquired the English-language rights to UEFA national team matches) commissioned design studio THRU to create a captivating identity for their coverage of the men’s football championships.
Interviews
UNVEIL
Based in the heart of Paris, UNVEIL is a dynamic creative studio that thrives at the intersection of technology and artistry. Founded less than a year ago by Alexis Foucault and Tom-Jacques Perret, UNVEIL has already made significant strides in the creative industry, seamlessly blending graphic design, product design and content creation, with a distinctive flair for integrating cutting-edge AI technology into their workflow. In this interview, we delve into the journey of Foucault and Perret, and discuss how they met, their previous experiences and the vision behind UNVEIL. We also explore their innovative working methods, their landmark projects and their aspirations for the future. From winning the prestigious GEN:48 short film competition with their AI-driven film ‘Ellie’ to launching a celebrated website recognised by Awwwards and Godly, UNVEIL encapsulates the power of serendipity and relentless curiosity.
SSSISTER
In a quadruplet tour de force, SSSISTER seeks to subvert the established traditions of the studio work processes and client relationships. This innovative ‘post-agency’ collective brings together four specialist studios – Holiday, Handover, End-to-End and Human NYC – under one umbrella, offering a comprehensive approach to brand creation, content production, e-commerce design and development. As they navigate their early days, we caught up with key figures from SSSISTER, Marek Czyz from End-to-End, and Alex Bones and Stuart Hall from Holiday. Here, they unpack their origins, methodology and vision for the future of creative services – from their decentralised structure to their commitment to radical transparency.
Insight
The Future Of Brand Guidelines
In our fourth segment of The Future Of, together with Brandpad we’re decoding the future of brand guidelines. An indispensable part of building brands and bringing them to life, brand guidelines have gone through tectonic shifts in the past few years. While we review where we are now, we also cast our eyes to the future. How will brand guidelines change? What parts of the old systems will we keep and what tweaks and overhauls will designers and technology bring in? And how will this impact the relationship between studios and clients? We went looking for the answers.
News
Grab the final tickets for POV!
Tickets are flying, so don’t wait – join us on 19-20 September for Budapest’s first-ever design conference. Meet and learn from design industry leaders like Pentagram, PORTO ROCHA, Snøhetta, BUCK, Wise, Dinamo ABC, Koto, Kurppa Hosk, Anna Kulachek and many more.
Mockups
“Actively integrating randomness into our creative process has opened up so many new horizons.”
Alexis Foucault, UNVEIL
5th September 2024
Books
SPIRAL Issue Two: Future
SPIRAL bridges the gap between American football and culture. Printed annually, each issue explores a theme that connects art, design, music and fashion with the game itself. For its second issue, ‘future’ was dissected as the overarching theme; covering everything from the rise of the NFL, how data is redefining the way we consume the game, Fox Sports’ Cleatus, Tom Brady’s undying quest for immortality, the international voices growing the sport abroad, and the women who are spearheading the law and order of the gridiron. Issue Two also features interviews with Super Bowl champion Chris Godwin, the multidisciplinary studio PLAYLAB, southern rapper YGTUT and contemporary fashion label Our Legacy.
Jobs
9