Case studies

Intentional and layered

For Ohio-based branding agency Nihilo, led by Co-founders & Creative Directors Emunah Winer and Margaret Kerr-Jarrett, the intersection of branding and storytelling is where their craft truly shines. Their rebranding of Ohmek – a community and retreat centre located in Brooklyn and upstate New York – is a powerful testament to the force of deep collaboration, conceptual design and thoughtful execution.

Off the clock with Overtime

As a creative studio that “makes brands for humans,” Company Policy has always held a simple yet powerful principle – make great work for great people. It is this human-centric approach that has driven everything they do, from crafting thoughtful brand identities to delivering work that resonates deeply with their audience. The body of work they’ve built over the years thrives on their innate curiosity and spirit of experimentation. The latter pushed the team to launch Overtime, a platform rooted in a simple desire – to push creative boundaries by playing with new technologies and tools like AI, motion design and code, without the usual constraints of client work.

India’s new media era

The Swaddle has long stood out in India’s digital media landscape, offering young Indians nuanced perspectives on news, culture and current events. In a space often dominated by fake news and state-sponsored narratives, The Swaddle has evolved into a fiercely independent voice. Founded in Mumbai in 2014, it has grown rapidly and evolved from a digital publisher to a creative production house, making podcasts, videos and editorial content. This significant transformation prompted the need for an updated brand identity – one that would preserve the brand’s core mission of fostering intellectual engagement in an independent space while reflecting its expanded role in media.

A portal to endless possibilities

AI-driven platforms have taken the world by storm, reshaping the way brands connect with their audiences. In this evolving landscape, Wide Worlds builds an ecosystem that stands at the intersection of AI, creativity and community engagement. A platform that brings together brands and audiences by empowering users to co-create branded content with AI. EAT, known for blending technology and creativity, took on the challenge of crafting an imaginative and visually captivating identity for Wide Worlds that transports users into a vibrant, co-creative universe.

Rejecting all seriousness

Known for blending modern luxury with timeless elegance, Leeds-based Mesh Architects is recognised for crafting spaces that are not only beautiful but also sustainable and functional. Their ethos, however, goes beyond aesthetics – Mesh is celebrated for their creative and accessible approach, offering no-nonsense advice to clients.

A tasty transformation

At Singapore’s popular restaurant, Bao Makers, food transcends mere nourishment. Since 2015, they have been at the forefront of Singapore’s culinary landscape, pioneering the fusion bao revolution with a commitment to blending tradition and innovation. This is a space where artisanal craftsmanship meets storytelling, where each bao embodies cultural narratives and flavours. To freshen up their brand identity, Bao Makers reached out to local design studio Darling Visual Communications, to create a cohesive and engaging brand that captured the essence of their culinary artistry while visually connecting various touchpoints.

7 identities basking in bright yellow

Interviews

Tomorrow

If you sift through the work of Tomorrow, a design studio based in Vancouver, it’s impossible not to notice the unassuming simplicity of their projects. The identities they’ve crafted over the years all share an essentialist tone – marked by a considered use of geometric forms, space and text, that says a lot by saying quite little. This visual slant, which might seem stylistic, is actually ideological. A little digging into the beginnings of its studio and its Founder, Greg Durrell, reveals a lot about the studio’s work.

Mockups

“In a world that’s oversaturated with images and messages, clarity is what cuts through the noise.”

Greg Durrell, Tomorrow
9th September 2024

Books

The Process Digital Bundle

The Process series is an exclusive showcase of unused and unseen branding work from leading graphic design studios, highlighting the ideas, concepts, mockups and sketches that led to their final outcomes. This digital bundle includes EPUB and PDF versions of The Process, The Process Two, The Process Three, The Process Four and The Process Five.

They include work from Carla Palette, Christopher Doyle, COLLINS, CoType Foundry, DesignStudio, DIA, Justified Studio, Mother Design, OMSE, Pentagram, Play SF, Two Times Elliott and many more.

Jobs

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