Case studies

Colour brings the flavour

When ©Hello Comrade began ideating a brand world for Amo Tequila, the team quickly picked up on the number of ways the spirit is different from other tequilas in the market. To begin with, Amo is a sipping tequila infused with orange and cinnamon, meant to be savoured slowly, as opposed to being gulped down as a shot. They also realised that Amo wouldn’t speak to traditional connoisseurs, for whom added flavours are a strict no-no. “We believed there was a danger in viewing Amo through the lens of a classic tequila. Amo is different,” Creative Director Spencer Woolcott tells us. “We aim to speak to consumers who are open-minded about new-age alcohol, and above all, want to take pleasure in not just the communal aspect of drinking but also in the flavour itself.”

Ideas of harmony and well-being

According to Gewu, well-being is far from a straightforward and linear process. Rather, it is a question of balance and reciprocity. Berlin-based agency Mirage teamed up with the forward-thinking startup to craft an all-encompassing brand identity and strategy. Based in Berlin, Gewu’s mission is to create a platform where individuals can share their personal experiences related to the mind, body, and soul. Mirage was tasked with visualising these interconnected elements and creating a look and feel that inspires people to contribute to a collective consciousness.

A warm, tech-driven identity

The Collected Works have designed an identity for Prolaio that reflects the medical company’s innovative approach to caring for people with heart conditions. Based in Chicago, Prolaio focuses on continuous collaboration and learning, utilising wearables to connect care teams with real-time patient data. This technology-driven approach allows individuals to manage their symptoms on their own schedule, rather than being bound by traditional appointment systems. The Collected Works’ warm, abstract visual identity mirrors Prolaio’s patient-centred ethos, emphasising the company’s commitment to modernising cardiac care through accessible, user-friendly solutions.

The future is flexible

The immersive world of storytelling is becoming even more moving, impactful, and unforgettable for viewers thanks to the innovative work of Living Stories Lab. An EU-funded research initiative, based in Munich, Germany, their work – carried out by their Research & Development Lab – is dedicated to shaping the future of interactive narratives, where the principles of game design blend with the art of cinema.

Beyond the horizon

Mayda, a global creative studio with a focus on the future, takes its name from the phantom island that’s been popping up on North Atlantic maps for centuries. True to its enigmatic namesake, the studio – with a practice spanning advertising, entertainment and tech – is all about charting unexplored territories and entering new and exciting realms. Their refreshed identity, designed by Studio Kiln, emphasises this futuristic and exploratory ethos, with a visual language that centres on the perspective-point of the horizon.

A gin inspired by India

The fact that Moksha has a story tied to India is not hard to guess. Even at first glance, some elements of the gin’s identity jump off the bottle – there’s the Devanagari wordmark, sitting snug next to the Latin one; the ‘go big or go home’ colour palette; and the illustration of a lush forest brimming with animals that wraps around the bottle. Each of these elements comes together to create the vibrant world that Moksha lives in, all conjured by the creative brainpower of New Zealand-based design studio Tomorrow.

A historic yet modern edge

Built, destroyed and rebuilt many times over, the Christiansborg Palace in central Copenhagen is still very much a part of Denmark’s cultural fabric. With a layered history, the palace and government building is a seat for historical events, welcoming over 500,000 guests into its hallowed halls. As such, the palace is both a sentinel of the past and a place where modern Danish life unfurls. Capturing this dichotomy was important for Aarhus-based design studio Overtone® when they took up the task of creating an identity for the palace. 

Interviews

ROT

In a Los Angeles apartment during their weekly cooking nights, long-time friends Keaton Webb, Gabriela Hansen and Melody Hansen had an idea. What began as casual conversations about culture, art and design evolved into ROT, a new creative studio with ambitions that stretch far beyond traditional agency confines. The trio, who first connected on Tumblr 13 years ago, have merged their diverse backgrounds in photography, fine art and graphic design to create what they describe as “a brand that builds brands.” With experience working with clients like Nike, NBC Universal and We're Not Really Strangers, they're now channelling this combined expertise into constructing visual worlds that span both digital and physical spaces.

Mockups

“World-building is key to our approach and what makes us excited.”

Gabriela Hansen, ROT
22nd November 2024

Books

The Process Digital Bundle

The Process series is an exclusive showcase of unused and unseen branding work from leading graphic design studios, highlighting the ideas, concepts, mockups and sketches that led to their final outcomes. This digital bundle includes EPUB and PDF versions of The Process, The Process Two, The Process Three, The Process Four and The Process Five.

They include work from Carla Palette, Christopher Doyle, COLLINS, CoType Foundry, DesignStudio, DIA, Justified Studio, Mother Design, OMSE, Pentagram, Play SF, Two Times Elliott and many more.

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