The Newsletter 168

Projects, jobs, mockups, books and more

Elliott Panam-Moody
April 07, 2025

Case studies

Rallying the world

The competition for attention in today’s media landscape is immense, with audiences being drawn not only to rival sports leagues but also to a wide range of entertainment options. To stand out, the Women’s Tennis Association (WTA) was eager to redefine its traditional image and appeal to a broader, more diverse audience by amplifying its energy, drama, and elite athleticism.

“Since 1973, the WTA has been breaking boundaries,” says Isabel Maguire, Senior Strategist at Nomad. The pivotal project needed to do the same and “position the WTA as more than just a sports organisation, but a dynamic force in global entertainment with the power to rally the world.”

Celebrating Black excellence

What began as a singular event in Portland, Oregon, has evolved into a nationwide force for change, connecting Black entrepreneurs with resources, mentorship, and opportunities for growth. Pitch Black, founded by Stephen Green, is a powerful movement dedicated to elevating Black founders across the U.S.

Looking to transform their positioning from an events platform into a comprehensive digital ecosystem, they reached out to Portland-based design studio Odd Notion to help craft a brand identity and digital presence, one that would allow Pitch Black to expand across industries and cities with confidence, while maintaining a consistent and powerful voice.

A friendly face for home maintenance

Pair a straightforward house shape with big, round, expressive eyes and you get one of (if not the) cutest mascots in the home services industry. This was the playful, character-driven approach London-based creative agency Wildish & Co. took in their branding for Ding, which offers trusted tradespeople for home maintenance and repairs through a subscription-based model – designed to be as straightforward as ordering a takeaway. “We knew a mascot would be essential in establishing a bold, memorable brand presence, especially for a new app,” Designer Alisha Mann tells us. “It also provides a friendly, trustworthy face at the forefront of Ding, helping to build instant connection and recognition.”

Artisans of progress

Boasting over 300 years of engineering excellence, De Dietrich specialises in providing high-performance solutions for pharmaceutical, chemical, and food industries, with expertise in reaction, mixing, filtration, drying, and thermal separation processes. As a family-owned business, they have maintained their position at the forefront of engineering innovation while preserving their rich heritage, which dates back to their founding when they were among the first companies in France to receive a formal company logo, originally granted by Louis XV (which was later touched by the legendary Raymond Loewy).

This slice of history was the focal point for De Dietrich’s comprehensive rebrand, spearheaded by Project Lead & Strategy Director Olympia de Dietrich and Design Director Jamie Quantrill, which sees the evolution of the static horn emblem into a dynamic symbol of innovation and progress, echoing the company’s goals to differentiate from historical B2C activities and transition from a product brand to a unified and distinctive group identity.

POW!

The capital city of the German state of Lower Saxony, Hanover is often recognised as a business hub, hosting many international trade fairs. However, it also boasts a rich cultural sector, from museums and theatres, to several independent cultural initiatives.

While designing the brand for an entire city could be seen as daunting, EIGA – tasked with developing the brand and campaign for Hanover – took it in their stride, seeing it as an opportunity to showcase their expertise and process as a branding agency. “To unite the very different cultural actors of an entire metropolitan region behind a brand idea, you have to listen to people, their needs, and at the same time, inspire them with a common idea,” Founder & Managing Director Henning Otto explains.

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