Case studies

Creativity without complexity

“When a client signs on, they are paired with a strategist, creative, and operations specialist suited to their business,” Twice Shy Co-founder & Managing Director Tarryn Blackwood tells us, explaining how Kobase reimagines the traditional agency model. As a self-proclaimed ‘Operating System,’ Kobase functions between software and an agency, integrating everything needed to run a creative or marketing team, with three central components – 1. Kobase Core Team, 2. Ko-lab Tech (the company’s proprietary tech platform) and 3. Kobase Creative Network. The Kobase Core Team, comprised of three roles – creative, operations, and strategist – uses Ko-lab Tech to bring in specialists from the network for specific projects. And this assembled team, she continues, “becomes an extension of the client’s business, understanding challenges and opportunities to deliver creative solutions that drive growth.”

Interviews

Typozon

From starting as a solo underground graffiti artist, to running his own branding consultancy studio and foundry Typozon.xyz, Cristian Vargas’ 30+ year creative journey is an honest reflection of his dedication to crafting type with soul. While typography is used to convey a narrative, it’s impossible to ignore the richly layered stories behind each of Vargas’ creations. In the face of the industry’s “endless variations,” his approach brings a refreshing originality, where he strives to make sure each typeface can hold its own in the sea of trends and changes, with distinct personalities that endure. Here, he describes how his roster of typefaces – including current projects Chosmos and Rin Rin – reflect his type philosophy of focused, intentional design. Their stories, like his own, are ones not to miss.

Online Course

Say hello to LABASAD’s Online Master in Principles of Motion Graphics

As the digital landscape evolves, motion design has emerged as one of today’s most important creative disciplines. LABASAD has recognised this shift by launching an online programme covering both 2D and 3D animation techniques under the expert direction of Daniela Uribe.⁠ ⁠

→ Starts in May 2025⁠
→ 3 all-online modules⁠
→ Only 25 spots⁠

Mockups

“In a way, typefaces feel like another species, something that needs to be nurtured and brought to life.”

Cristian Vargas, Typozon.xyz
7th April 2025

Jobs

eBooks

The Tiny Book: Volume One

The forty thoughts in this tiny book are excerpts from the seventy-six interviews published by The Brand Identity between January and October 2023. It features thoughts from Saint Urbain, Whitman Emorson, FAY, Charlie Nash, Whitney Badge, Office Of Overview, Alright Studio, DIA, Smith & Diction and more. It is an instant insight into their thought process, practice and projects. May their wisdom guide you. This is a digital downloadable file in both EPUB and PDF formats.

Useful links

• Apply for a feature

• Post a job for free

• Visit our directory

• Search for inspiration

• Visit our store