Case studies

Mountain meets motherboard

In a world where tech branding often feels cold and detached, Multiverse Studio has crafted something refreshingly different for software company Maiella. Taking inspiration from the majestic mountain range that shares the company’s name, the identity blends natural elements with digital innovation, creating a visual language that speaks to both ascent and analysis.

Industrial rawness and limitations

“The Type 1’s construction is left entirely exposed,” Neven Cvijanovic, Founder & Creative Director at Ten Letters, tells us, describing the 100% aluminium chair, designed by Studio Gil Russ and Brian Chen and crafted by Rohling. “Its structural transparency is the result of a careful study of chair construction using nothing but standard components.” Ironically, he adds, this combination of screws, nuts, and bolts allows for a surprising degree of structural flexibility – “resulting in an unexpectedly comfortable seating experience.”

A playful ampersand

At Kein & Aber, you’re invited to judge a book by its cover. Taking care to emulate the essence and artistry of the author, each design is treated as a unique artistic expression. “Meticulous book design and, in particular, individual, high-quality cover design have always been the hallmark of Kein & Aber, alongside the unconventional wit, wisdom and sparkle of their stories,” explains Holger Huber, Partner & Designer at Scholtysik, who took on the challenge of rebranding the publishing house.

Typeface

Perfektta

Displaay’s sans serif typeface Perfektta was born from a chance holiday photo of unusually carved zeroes on an Italian road sign. These quirky rhombus-shaped zeroes inspired type designers Martin Vácha and Daniel Quisek to create a versatile 16-style family.⁠

Named after a DIY shop in Vácha’s neighbourhood, this narrow grotesque perfectly balances imperfect construction with clean shapes. Research revealed connections to Italy’s Alfabeto Stretto and British Transport typeface history, making this coincidental creation a perfectly flexible typeface for everything from wordmarks to festival posters.⁠

Interviews

Orpheu

Orpheu, despite still being in its early years, feels like a studio that has been around for decades. Launched by former AKQA Creative Directors João Mestre and Pedro Vilas-Boas, the studio brings together expertise from across Europe, with main hubs in Lisbon, Paris, and Lugano, delving into projects across diverse industries and sectors, from luxury fashion to sports and technology. With a richly expansive philosophy and strong emphasis on craftsmanship and creative experimentation, Orpheu draws inspiration from diverse sources – avant-garde modernism and contemporary AI movements – driven by their appreciation for cultural movements that challenge conventional boundaries. Chatting with João, Pedro, and Managing Partner Bruno Muszynski, we unpack how the studio’s approach has been shaped thus far and where they plan to go from here.

Apropos

Apropos doesn’t believe in one-size-fits-all branding – or one-size-fits-all studios. Founded by Ariane Elfen, Alexios Seilopoulos, and Marc Popper, the London and Geneva-based agency was born out of a desire to create a different kind of studio, one that assembles bespoke teams for each project and champions autonomy as much as collaboration.

Their work is driven by strategy, but not the data-heavy kind. Rooted in editorial thinking and cultural context, Apropos’ approach is qualitative, intuitive, and fiercely opinionated. Whether branding climate law non-profits or art directing fashion campaigns, they bring clarity, care and conviction to everything they touch. Beyond client work, the studio also runs Highly Opinionated – a self-initiated platform for talks, interviews and workshops, tackling art, activism and cultural resistance with the same rigour they bring to branding.

A fast and simple motion tool

Introducing Jitter

Meet Jitter: the design tool that’s changing motion.⁠

Motion design isn’t just a nice-to-have anymore – it’s essential. But traditional tools are often too complex and create bottlenecks in your workflow.⁠

Enter Jitter: a fast, simple and collaborative web-based motion design tool that makes animation intuitive for everyone. No steep learning curve, no keyframe complexity – just natural actions that let you bring your ideas to life in minutes, not hours.⁠ ⁠

→ Import from Figma⁠
→ Animate effortlessly⁠
→ Export in one click⁠

Mockups

“You need to build a story and an image for an evergreen brand.”

Apropos
25th April 2025

Jobs

eBooks

The Interviews: Volume Two

The Interviews: Volume Two consists of 636 pages of interviews with the world’s best designers, studios and type foundries, including Dinamo, Margot Lévêque, DIA, Order, MOUTHWASH Studio, CoType Foundry, Alright Studio, Some Days, Regular Practice, Sociotype, Decade and more.

It contains a grand total of 62 timeless conversations conducted by The Brand Identity between 2019-2021; discussing in-depth topics such as projects, process and practice. It also includes brand-new reflections detailing how each creative or company has evolved between then and now.

Useful links

• Apply for a feature

• Post a job for free

• Visit our directory

• Search for inspiration

• Visit our store