Case studies

Beyond the surface

Decozi is dedicated to ‘going beyond the surface’ when offering architectural surface finishing services – enhancing the look, feel and function of spaces for their clients, including the likes of Google, Adobe, and Nestle.

Seeking a brand image that matched the quality of work they were doing for their high-calibre clients, they reached out to Toronto-based designer Erin Struble, inviting her to create a fresh look and website. While the brief was open-ended, the key criterion was to attract new clients for new service offerings with a website that doubles as a portfolio, putting Decozi’s craftsmanship and expertise front and centre.

Ever-shifting internet culture

Built by Manychat’s in-house creators, writers, and designers who live and breathe the same internet-native culture they’re exploring, Chronically Online is a platform made by digital creators, for digital creators. Every week, they publish a new piece, at times rooted in interviews, sometimes research-based, and at other times, reflective. “The goal isn’t to sell anything. It’s to speak directly to the people shaping culture online – their struggles, their questions, their creative lives – and to create a space where those conversations can unfold honestly,” explains Manychat’s Head of Brand Design Sergey Andronov. “Digital creators don’t just consume culture; they drive it,” adds Web Design Lead Nikita Krivonosov. “And they do it from within a space that’s often overwhelming, contradictory, and impossible to pin down.”

An ethereal new identity

Moonbeam first emerged at a time when different blockchain platforms were being created, when companies focused more on launching new platforms than making existing ones work well together or creating better user experiences. “If you’re building on the blockchain,” explains View Source’s Creative Director & Partner Andrew Rutledge, “you believe in the right to fully own your work wherever you take it. Often you’re locked into one place, dependent on a single platform.” Moonbeam, by contrast, is a multi-chain blockchain platform that radically simplifies decentralised development.

Aiming to speak to and rally their diverse audience – developers, builders creating something new, and the wider community – they enlisted the help of View Source to create a visually striking look that breaks away from an industry saturated with undifferentiated identities.

Fresh, blue and unwaveringly cool

Since its debut as a direct-to-consumer (DTC) razor subscription service, Harry’s has steadily evolved into a highly regarded grooming and personal care brand, offering body wash, skincare, and hair care – all in evocative, earthy, herbaceous scents – available in shops and pharmacies across the United States. Having crafted the original identity for Harry’s back in 2013, the team at New York-based creative and design agency Mythology, together with the support of COLLINS, returned to lead a fresh and exciting rebrand, marking their most significant visual transformation in 12 years.

’80s Silicon Valley meets modern tech

Proving to be a game-changer in the world of app development, Applause is subverting the norms and redefining what it means to be a steward of indie apps. With their commitment to transparency, ethical practices, and genuine care for app developers (unlike those who buy apps only to strip them for parts and sell them for a quick profit), they’re setting a new standard in the industry. Their brand and website system, developed by Studio Freight, embodies this mission, setting them apart in the Tech and SaaS space while paying homage to the golden age of technology.

A serene digital portal

Sponsoring tennis superstars Iga Świątek and Ben Shelton marks a significant milestone for sports shoe and clothing brand On’s expansion into tennis. Through their new online portal, On Tennis Club, developed by Village Green, On can effectively manage and nurture these high-profile partnerships while maintaining their distinctive brand identity.

Interviews

STUDIO WAN

For Tim Wan, Founder of London-based creative practice STUDIO WAN, keeping things intentionally small is both a strategic choice and a creative philosophy. Operating as a micro-agency, the studio scales fluidly – expanding and contracting based on the needs of each project – while maintaining a focused, hands-on approach. This nimbleness allows Wan to stay close to the work, balancing the big-picture thinking with craft-led execution across disciplines and sectors.

Jeffrey Ludlow

While wayfinding often focuses on comprehensive signage systems, what about the value of individual, purpose-built signs? In ‘A Sign Is...,’ a book by Point of Reference Studio, Founder Jeffrey Ludlow combines his hands-on experience with signage design with deep research to explore an often overlooked aspect of the built environment, culminating in a book that examines the significance of standalone signs within the complex language of place. Through twelve essays, he uncovers the historical origins, cultural significance, and hidden meanings of various sign types, ranging from subtle emergency signage to prominent donor plaques in institutions and museums.

Mockups

“I make a conscious effort to work with the right people from the start.”

Tim Wan, STUDIO WAN
15th May 2025

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The Interviews: Volume One – Digital Edition

The Interviews: Volume One documents The Brand Identity’s first 57 interviews with designers and studios from all around the world; including the original conversation as well as a new reflection on how their work, process and practice has evolved. Featuring interviews from 2015-2018 with COLLINS, DesignStudio, Vrints-Kolsteren, DIA, Fuzzco, Spin, PORTO ROCHA and many more, the book also includes four new interviews with Actual Source, SocioDesign, StudioSmall and Soft Power. This is a digital downloadable file in both EPUB and PDF formats.

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