Case studies

Unpacking history

The historic, family-owned luxury hotel, Sporthotel Lorünser, has been sitting in the lap of the Austrian Alps since 1927, when it was established. Through the generations, it has been much loved for its timeless alpine elegance, warm hospitality and ski-in/ski-out access to the sweeping Arlberg slopes. Surrounded by incredible natural beauty, the hotel has evolved through the decades, while always staying rooted in its history. However, Lorünser lacked a clear, cohesive identity and digital presence, and so to establish one, they reached out to Austin-based independent branding and digital studio Teel. The timing was right, too; as they neared their 100th anniversary and completed major room renovations, the moment felt ripe to “elevate the brand across the board,” CEO & Co-founder Cameron Neckar tells us.

Based on visuals of travel

In contrast to Trawelt’s previous branding and website, which were “put together rather quickly just so they could go live as soon as possible,” Holographik took a more considered approach in its rebrand for the transformation consultancy, tailoring their identity to enhance the web user experience and increase conversion rates. As Design Team Lead Franko Komljenović explains, the look for Trawelt (which specialises in Salesforce solutions for the travel and hospitality industries) also needed to “provide an edge over its competition by visually standing out in the Salesforce network.”

Turning vegetables into letters

Superlocal, a restaurant in the Port Olímpic, believes that everything you need to run a restaurant can be found close to home. While eating local is nothing new in hospitality, Superlocal takes the idea to new heights. From the food to the interiors, everything at the restaurant is sourced from within a 99.99km radius – even the table legs rescued from antique markets, and the recycled plastic bottles that form a glinting chandelier. Their core belief of eating and living local had to be underpinned in their identity, and this is something Barcelona and London-based branding and design studio Dennis understood immediately.

Balancing structure with humanity

“In listening to Education Elements, it was clear that schools want to change, but existing solutions are either generic, don’t address local needs, or sputter out in top-down bureaucracy,” explains Gold Front’s Founder & CEO Joshua Lowman. “Schools needed solutions made by – and for – the community, but these didn’t exist.”

In creating the refreshed strategic POV, brand, and website for the change management consultancy, Gold Front collaborated with the executive team and Leila Nuland, PhD (Senior Vice-President & General Manager), to develop a brand identity that established them as the leading voice in addressing this critical issue in the education sector. “Guiding their mission at all times are three core ideals,” notes Lowman, “human-centred, holistic, and evidence-based.”

A brighter dawn for U.S. healthcare

“When we began working with the Silna team,” Together’s Creative Director Ben Wynn-Owen tells us, “their focus had been exactly where it should be – on building a great product and strong client relationships.” The U.S.-based company, powered by AI, automates essential yet complex and time-consuming admin tasks in an effort to cut the complexity of the healthcare system, ultimately making it simpler, fairer, and more accessible for everyone.

Interviews

27BUCKS

Since its founding in 2015, 27BUCKS has grown into a trusted partner for global brands in the intersection of entertainment, culture, and technology by deftly balancing structure and instinct, clarity and chaos – all while staying attuned to evolving consumer needs and expectations. Founder Manuel Steiner shares how the Berlin-based creative office harnesses cultural insight to create work that not only resonates but is rooted in strategic depth. And, as the studio marks a decade of operation, he reflects on the changing nature of cultural expression, the importance of meaningful brand architecture, and the office’s expanding horizons in insight generation.

Mockups

“Strategy gives the work structure. Design gives it feeling.”

Manuel Steiner, 27BUCKS
30th May 2025

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eBooks

The Tiny Book – Digital Edition

The forty thoughts in this tiny book are excerpts from the seventy-six interviews published by The Brand Identity between January and October 2023. It features thoughts from Saint Urbain, Whitman Emorson, FAY, Charlie Nash, Whitney Badge, Office Of Overview, Alright Studio, DIA, Smith & Diction and more. It is an instant insight into their thought process, practice and projects. May their wisdom guide you. This is a digital downloadable file in both EPUB and PDF formats.

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