Case studies

Beauty in bloom

Looking into many different nature-focused etymologies led freelance design director Alli Berk to opt for the ancient Greek word for flower, Anthos, for her conceptual skincare and beauty brand that works only with natural-origin ingredients, harnessing their benefits in each formulation.

Ready for the wild

HOKA’s Mafate X is a beast of a shoe. Meant for trail running and venturing into uncharted territories, it’s built to handle the elements, the elevation, and the unknown. For its launch, Mafate X needed a campaign that could match its energy, so HOKA collaborated with Los Angeles-based creative company Los York to bring one to life.

Care, context and co-existence

STUDIO MIMU™, led by Co-founders Mike Souvanthalisith and Muriel Ann Ricafrente, worked closely with Land+Form on a brand refresh. The Sydney-based landscape architecture studio specialises in creating harmonious spaces where nature and people coexist. The project aimed to evolve the brand identity to reflect the studio’s growth while preserving its core values.

Interviews

Motto®’s Ashleigh Hansberger

2025 marks Motto®’s 20th anniversary. In these two decades, Motto®’s experience in branding, strategy, and creative leadership has provided them with unparalleled insights into what makes brands truly resonate. Along the way, Co-founders Ashleigh Hansberger and Sunny Bonnell have cultivated a wealth of knowledge, supported by the duo’s career as team leaders and big idea people, collaborating with 900+ clients in the tech and innovation space, including names such as Google, Microsoft, Klaviyo, Colliers, Goodnotes, Andela, Impel, Aptos, and Ivo. Hansberger speaks with us at a pivotal moment in the industry and shares her perspective on what companies should do to make their brand ready for the future. The key focus? Brand as a leadership tool.

Mockups

“Strategy isn’t just a business skill.

It’s a leadership practice.”

Ashleigh Hansberger, Motto®
2nd June 2025

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eBooks

The Process Digital Bundle

The Process series is an exclusive showcase of unused and unseen branding work from leading graphic design studios, highlighting the ideas, concepts, mockups and sketches that led to their final outcomes. This digital bundle includes EPUB and PDF versions of The Process, The Process Two, The Process Three, The Process Four and The Process Five.

They include work from Carla Palette, Christopher Doyle, COLLINS, CoType Foundry, DesignStudio, DIA, Justified Studio, Mother Design, OMSE, Pentagram, Play SF, Two Times Elliott and many more.

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