Case studies

The beauty in bacterial forms

Through an interplay of visible and invisible elements, Italy-based design studio Lettera7 challenges industry conventions with their striking identity for AM, an Italian contamination control company. “AM’s work is grounded in processes that often operate beyond the limits of the human eye,” Senior Designer Daniele Biancardi tells us. Specialising in contamination control for the life sciences sector, particularly within the pharmaceutical industry, the company provides a broad array of products and services for controlled contamination environments. “From our strategic analysis of the competitive landscape, a clear insight emerged,” Biancardi continues, “the industry’s communication often relies on a cold, information overloaded, and standardised language – an aesthetic that flattens the perception of a sector that is, in fact, complex, constantly evolving, and rich in innovation.”

Turning breastfeeding into an asset

Lower breastfeeding rates among Nigerian mothers can be attributed to several longstanding interconnected factors, including cultural beliefs and practices, socio-economic factors, healthcare access and education, as well as the aggressive, predatory marketing of formula milk and baby foods by Western food and drink processing corporations. Addressing these issues is not a simple task, requiring comprehensive strategies that include education, support, healthcare, and policies promoting breastfeeding as the optimal feeding option for infants. Serviceplan Innovation – a unit within the advertising and communication agency Serviceplan – has partnered with Nigerian financial platform Herconomy to create a campaign for their product ‘Breastmilk Money’ – an innovative banking solution that transforms the act of breastfeeding into savings by accruing interest on funds saved from not purchasing formula. This initiative aims not only to empower women in their decision to breastfeed but also to foster their financial independence.

A pod hotel in the heart of NYC

Now Now, a pod hotel that sits in the heart of Lower Manhattan, is meant to be a home to explorers who are not afraid to go looking for adventures by themselves. Its suite of compact, single-occupancy rooms is custom-made for a different kind of solo traveller, those who are not looking for their hotel to be a destination in and of itself, but rather a portal to new experiences. As much as Now Now invites travellers to step into its rooms, it also urges them to step out of it, and go explore the world that awaits outside of its doors. This conversation between the inside and outside, and the point of transition from one place to another, had to be distilled into the story that Now Now wanted to tell of itself, and so they turned to creative agency Saint-Urbain to craft its identity and visual voice.

Mockups

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eBooks

TYPEONE Issue 09 – Digital Edition

TYPEONE is a bi-annual magazine that fuses creative type mediums with topics such as culture, business, technology, innovation, global issues, and design. Curated by Norwegian design studio Olsson Barbieri, issue 09 delves into the broader ecological and cultural implications of food packaging, bringing a fresh perspective on the design industry’s role in shaping a more sustainable and thoughtful future.

At the heart of this issue is a provocative exploration of how packaging influences not just the marketplace but our relationship with food, the environment and each other. Featuring a collection of essays, interviews and design showcases, this 140-page volume offers a deep dive into the nuances of food-related design and the stories behind the products we consume. From zero-waste initiatives to type-driven food branding, the contributors challenge conventional approaches to food packaging and encourage reflection on the hidden structures within the global food system.

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