Case studies

Metal wellness

After over 30 years in Singapore’s metalworks industry, HKG Metals has stepped into a new chapter with an identity that mirrors the same care and precision it pours into every weld and fabricated structure. The rebrand, crafted by creative agency House of Adjaycent, transforms what could have been a conventional industrial identity into something altogether more thoughtful and restrained.

Every touchpoint is a cultural expression

In São Paulo’s competitive hospitality landscape, PULSO Hotel has positioned itself as a different kind of luxury destination – one that values openness over exclusivity and integration over imposition. The 57-room hotel, featuring 52 deluxe apartments and five suites, serves as a meeting point where arts, gastronomy and hospitality converge in the heart of Brazil’s cultural capital.

São Paulo-based creative studio U.I.WD., founded by Bruno Tatsumi and Mariana Torres, was tasked with creating a comprehensive identity that would reflect this unique positioning. For over a year, the studio developed every aspect of the hotel’s visual presence, from strategy and wayfinding to packaging, tableware and social media – treating the project as what Torres describes as “a huge creative playground with freedom and trust from the client.”

Good screen time

The Brooklyn Film Festival champions emerging talent and bold storytelling from its New York base, but in a world increasingly absorbed by phones and endless feeds, the independent festival faced a challenge: how to cut through the noise of mindless scrolling. London and New York-based studio Otherway stepped in to reimagine the festival’s identity with a campaign that reframes cinema as an antidote to passive screen consumption.

Dynamic artifact

Co-Museum is aiming to redefine the art landscape by offering asset-backed collectibles, where buyers purchase fractional ownership in underlying cultural assets. For Singapore-based brand agency Sunny Side Up, this mission to make art more inclusive and community-driven demanded a visual approach that would challenge traditional museum aesthetics while honouring the tactile nature of cultural heritage.

Cosmic legacy with ancient petroglyphs

Most space companies embrace sterile, hyper-digital aesthetics that feel disconnected from humanity. When Canadian start-up Ronan Space Systems approached Vancouver-based creative agency ZAK, they wanted something unorthodox yet meaningful – a brand that aligns with their vision of building for humanity beyond tomorrow while reflecting their cultural ambitions alongside their technological ones.

Mockups

“My journey wasn’t linear, nor smooth.”

Raissa Pardini
27th June 2025

Jobs

Books

TYPEONE Issue 06 – Digital Edition

TYPEONE is a bi-annual magazine that fuses creative type mediums with topics such as culture, business, technology, innovation, global issues, and design. Issue 06 focuses on the topic of experimental type, an exciting realm that holds no bounds. Type design in the traditional sense, as a craft, can no longer be considered as a purely functional glyph set used to construct a writing system.

Type has always, to some degree been an important tool in any designer's toolbox; however, these 'type tools' have expanded and multiplied dramatically, allowing its owner to express tones, feelings, cultures, creativity, and limitless possibilities all of which they can bend and mold to their will.

Useful links

• Apply for a feature

• Post a job for free

• Visit our directory

• Search for inspiration

• Visit our store