Case studies

Clarity, not confusion

Starting a business demands clarity, not confusion. LegalPlace, a comprehensive SaaS platform that centralises banking, domiciliation, contract management and administrative obligations for entrepreneurs, has received a complete rebrand from French agency Bruno that positions the company as the definitive guide for business formation.

Breaking beauty codes

When Salerno-based Multiverse Studio received Ecolor’s prototype hair colouring machine, they faced a unique challenge. The client wanted an identity that could “blend aesthetic elegance with engineering precision” while distancing itself from traditional hairstyling aesthetics. The goal was ambitious: elevate hairdressers to the status of technicians and researchers whilst making a sizeable machine feel desirable enough for salon display.

A flexible motion system

When Nike set out to spotlight some of their most extraordinary teams across North America through an internal documentary series, they needed a motion design system that could capture the energy of six distinct stories while maintaining visual cohesion. Athletics, the New York-based brand innovation studio, was tasked with developing a dynamic system for the six-part film series celebrating purpose, unity and momentum.

Dedicated to focaccia

Un Posto has established itself as Turkey’s first brand dedicated exclusively to focaccia, bringing authentic Italian street food culture to İzmir with a singular focus that sets it apart from competitors. The focacceria's identity, crafted by Milan-based studio Velvele, draws from genuine Italian references while avoiding the tired visual clichés that often plague Italian-themed restaurant branding.

Interviews

Pangram Pangram

When Mat Desjardins launched Pangram Pangram in 2018, he set out to create typefaces that balance visual impact with functional versatility. Six years later, his independent foundry has established itself among the world’s top type destinations, trusted by iconic brands and the global design community alike. With an ever-expanding library that includes everything from elegant serifs to bold display faces, Desjardins undertook his most ambitious project yet: a complete website redesign that reflects the foundry’s remarkable growth. In this conversation, he discusses the year-long process of reimagining Pangram Pangram’s digital presence, his evolving approach to type design, and the exciting projects that lie ahead, including a top-secret collaboration that could reshape the future of typography.

Mockups + templates

“We research in new places, we explore differently, we iterate more.”

Mat Desjardins, Pangram Pangram
1st July 2025

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The Process Digital Bundle

The Process series is an exclusive showcase of unused and unseen branding work from leading graphic design studios, highlighting the ideas, concepts, mockups and sketches that led to their final outcomes. This digital bundle includes EPUB and PDF versions of The Process, The Process Two, The Process Three, The Process Four and The Process Five.

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