Projects

Bridging old and new Amsterdam

Repositioning a central Amsterdam building required more than conventional real estate branding. When Peak Development and LaSalle Investment Management approached Amsterdam-based creative studio Jetway, the brief demanded something with depth and permanence – a brand that felt like it had always belonged in the city’s fabric.

From rental service to menswear player

After roughly a decade of operations, The Black Tux recognised the need for a comprehensive rebrand that would position them alongside established menswear brands like Drake’s, Noah and J. Crew. The challenge for Brooklyn-based Alright Studio was to help evolve the brand from a utilitarian rental service into a luxury menswear player whilst preserving the brand equity built over the previous ten years. “The TBT brand identity had not been holistically reviewed since inception over 10 years ago,” explains Matt Gierl, CMO at The Black Tux. “Some of our old brand elements, which originally had set us apart in aesthetic impact, were now outdated and felt very much like a relic of another consumer age.”

Jewellery-inspired 3D with Swiss precision

Studio Gruhl has delivered a comprehensive identity for Performula, a German health-tech start-up that creates hyper-personalised supplements based on individual blood marker analysis. Unlike conventional supplement companies offering one-size-fits-all products, Performula develops daily powder sachets tailored specifically to each client’s biological profile.

Reef-inspired patterns

Pioneering urban regeneration throughout Central London, Reef + Partners has evolved from Reef Group into a collaborative force aiming to shape future-focused property developments. The company brings together diverse stakeholders to create commercially successful spaces that resonate socially and environmentally, crafting intelligent places that inspire connection and unite communities.

Brighton and London-based studio Fable&Co. developed an identity rooted in a powerful natural metaphor. “The reef is a natural ecosystem known for its strength, complexity and life-sustaining connectivity,” explains Managing & Creative Director Ross Davison. “Reefs are some of the most vibrant and resilient environments on the planet, and this became the perfect conceptual foundation for a brand rooted in collaboration, regeneration and purposeful growth.”

Renaissance meets contemporary craft

Murphy & Moore, the architectural interiors practice of sisters Rebekah and Katherine Moore, specialises in creating bespoke spaces rooted in historic details. Their St. Louis-based family practice focuses on highly custom kitchens and bathrooms, engineering furniture-like cabinetry down to the finest detail. When the sisters approached Ohio-based studio Opal for their company’s identity, they brought with them stories of antique pieces collected from European travels and a deep appreciation for thoughtful design that honours the past. “From our first meeting, they shared a romance for an era which deeply inspires their work,” explains Christine Wisnieski, Founder & Creative Director at Opal. “We asked ourselves, ‘how can we reflect the quality and aesthetic of their work?’ and began research and typography exploration with that in mind.”

Interviews

R&M

In an industry often tempted by visual eclecticism, Brooklyn-based design studio R&M has built its reputation on a decidedly focused philosophy: find one strong concept and drive it through every element of a brand identity. Founded by longtime creative partners Ryan Bugden and Michelle Ando, the studio has carved out a distinctive niche crafting type-driven identity systems for small businesses across food and drink, fashion, arts and culture. Rather than mixing motifs to address different aspects of a design challenge, they shape everything – logo, graphic system, custom typography – around a single conceptual through-line. The result is work that feels both systematic and soulful, where custom type becomes not just decoration but the very backbone of each brand’s voice. From the angular intersections of Banker's Anchor to the floating letterforms of Oncept, their portfolio demonstrates how constraint can become the catalyst for truly memorable design.

Mockups

“We steer clear of surface-level pastiche.”

R&M
7th July 2025

Jobs

Books

The Guide To Brand Naming Workbook

This meticulously crafted workbook is the ultimate companion in the journey of discovering a name that resonates with your client's brand essence and audience. It's jam-packed with innovative exercises, expert tips, insightful strategies, naming frameworks and insider trademark knowledge.

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