Case studies

Defying motorsport clichés

When Bia Sports Group acquired the FIM World Supercross Championship in 2023, they inherited a sport with a chequered past and an unhappy fanbase. The brief to London-based growth consultancy ZAG was equal parts reputational repair and brand positioning. “The brief was as much about building credibility back into the Championship as it was to help it feel like a stand out brand in the category,” explains Head of Strategy Prash Yadave. “In a way, it wasn’t just a brand brief, but a reputational one as well.”

Unleashing Monstie

Pressing send on an email campaign destined for thousands of inboxes creates what Amsterdam-based agency Verve calls ‘the sending scaries’ – that sweat-inducing moment of stress every email marketer knows. For North Carolina-based email marketing platform Inbox Monster, this anxiety became the foundation for a complete mascot-led rebrand that transforms their existing green character into an unforgettable brand universe.

Looking for longevity

While many architecture studios blur together in a sea of “Helvetica logos, glossy renders, and vague mission statements,” the look of A2M – an international architecture firm specialising in regenerative design – strives to break the status quo. In its updated look for the firm, Stoëmp Studio captures the “rigour of their practice and the boldness of their vision,” says Strategy Director Thomas De Vylder. “They’re not just another firm; they’re pioneers,” he tells us, pointing out that A2M has been at the forefront of sustainable architecture for over 25 years. “Their visual identity needed to reflect that.”

Fire, land and sea

Crown Creative has crafted an identity for Nina that transforms ancient Peruvian mythology into a contemporary dining experience at Dominican resort, St. Regis Cap Cana. Named after the Quechua word for fire, the restaurant concept centres on three elemental forces – land, fire and sea – that chef Diego Muñoz envisioned as the foundation for his signature Peruvian grill.

Interviews

DD LONDON

What began as a start-up studio, two friends shaping ideas around a dining table, has since evolved into a globally recognised brand consultancy defining luxury across the real estate, hospitality and lifestyle sectors. As DD LONDON celebrates its 10th anniversary, Co-founders Dominic Evans and Duncan Alexander reflect on a decade of crafting brands with lasting impact – from Nobu Residences to Fabergé, and their work with The Private Office: Real Estate. Their approach remains refreshingly personal in an industry often dominated by scale: working with and alongside clients rather than simply for them, building partnerships that transcend traditional agency relationships. With a focus on storytelling, strategic insight and emotional intelligence, DD LONDON has carved out a distinctive position in the luxury market, creating brands that don’t just look exceptional but mean something deeper to the audiences they serve.

Mockups

“Luxury, at its best, is about precision and perception.”

Dominic Evans, DD LONDON
18th July 2025

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Books

TYPEONE Issue 01 – Digital Edition

TYPEONE is a bi-annual magazine that fuses creative type mediums with topics such as culture, business, technology, innovation, global issues, and design. The debut issue centres around type design fused with important global issues, exploring how type and design as a whole have played their part in communicating messages, amplifying voices and aiming to change the world we live in.

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