Case studies

Transforming poses into logos

Rhee Studio, founded by Cherry Kim in New York, has built its reputation creating bespoke, one-of-one garments and accessories that feature Kim’s own illustrations. The brand’s refusal to separate art, identity and wearability creates pieces that feel deeply personal without being precious. For the launch of their Excess Baggage accessories collection, the brand enlisted New Zealand-born, New York-based designer Hugo Christian-Slane to develop a campaign that would establish a more fully-formed visual language.

Channelling nature for AI

As AI continues to expand, a new crisis is emerging around the energy needed to power it. Normal Computing, founded by former members of Google Brain and Google X, is building AI-native semiconductor hardware to solve this impending energy crisis. When they approached Company Policy for a new brand identity, the challenge was clear: how do you make complex, layered technology feel distinctly human in a space saturated with cold, digital aesthetics?

Typeface

1,000 variable weights

Tausend is a comprehensive grotesque typeface collection that delivers exactly 1,000 variable weights across six subfamilies, born from a collaborative design process between Christoph Koeberlin and Gabriel Richter that began with a single lowercase ‘a’ sketch. The typeface combines German grotesque tradition with anarchistic elements, featuring distinctive characters like a double-V ‘W’ and offering everything from practical base styles to experimental weights.⁠

Interviews

STUDIO HERRSTRÖM

In 2023, Erik Herrström was a freelancer juggling client calls and design work from his Vienna studio. Now in 2025, he leads a tight-knit group of 10 that’s redefining what it means to design for music and culture. Fresh from launching a comprehensive rebrand and new website, STUDIO HERRSTRÖM has evolved from aesthetic output to strategic cultural impact, introducing THE ECHO™ – their proprietary framework that guides brands through Immerse, Create, Impact. With projects spanning from Spotify’s editorial brands to major artist identities for Whitney Houston and Elvis Presley, the studio has established itself as a go-to partner for brands looking to move the needle in music and culture. In this conversation, Herrström reflects on rapid growth, the challenges of scaling responsibly, and why their four-day work week is unlocking new creative potential.

Applications are open

Level up your design career

LABASAD’s October/November 2025 intake is open with 30+ online Master’s programmes across graphic design, branding, AI and more.⁠

Their ‘Online and #Onlive’ approach delivers live classes taught by active industry professionals. Students join globally to work on real projects and have access to recorded sessions for added flexibility. “At LABASAD, learning online doesn’t mean studying alone. It means being part of a live, shared, real experience,” Founder Jorge Camí tells us. ⁠

Graduates have changed careers and won international awards, including Pentawards and Cannes Young Lions. Applications are now open for career-focused creatives ready to level up.⁠

Mockups

“We look for projects that are set to move culture.”

Erik Herrström, STUDIO HERRSTRÖM
22nd July 2025

Jobs

eBooks

TYPEONE Issue 03

TYPEONE is a bi-annual magazine that fuses creative type mediums with topics such as culture, business, technology, innovation, global issues, and design. Through exploring the bold and bright worlds of graffiti and mural design, community and connections are the most common themes throughout the third issue of TYPEONE. It focuses on the artists, cultures, collectives and projects which sit within both creative fields, examining the scope for innovation as technologies such as AR and VR become significant influences to explore, and how brands and artists are utilising both disciplines to engage, create and maintain connections with their communities.

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