The Newsletter 109

Elliott Moody
February 05, 2024

Case studies

A taste of Sicily

There’s a new spot in town for gelato and coffee connoisseurs in Berlin. Ké Gusto? Gelato Cafe offers a taste of Sicily with its traditional ice cream, churned to perfection. The name – which translates to ‘Which flavour?’ and sets the tone for the brand – became a point of inspiration for designer Carla Palette as she set out to craft the identity, which she eventually underpinned with the use of a bold, unmissable wordmark.

How do smaller studios manage multiple projects?

News

Going worldwide with Colortime Lab

Rounding up the nine mockup creators joining us at The Brand Identity Store, we have 40 scenes from Colortime Lab. Based out of Latvia but photographing worldwide, these mockups cover just about every outdoor scenario from a multitude of cities. Whether it’s the busy streets of Bangkok or the tranquillity of Copenhagen, Colortime has something suitable for every project, whatever the flavour.

“Design has such power. You can use it to mislead or to inform, to hide or to empower, to follow or to lead.”

RAWTY
6th July 2023

Books

The Process Three

The Process Three showcases the unused and unseen ideas, concepts, mockups and sketches from ten graphic design projects, highlighting the iterations, workings and thinking that led to their final outcome.

With projects from Two Times Elliott, DIA, Folch, M35, The District, 1/1 Studio, Play, CoType Foundry, Plus Mûrs and Principal, the book reveals the stories behind world-renowned work for Nike, Squarespace, Yoko Ono and more.