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Visual Electric expands beyond stills with AI video generation

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Visual Electric, known for its AI-powered image generation platform built specifically for designers, has unveiled video generation capabilities that promise to transform how creatives work with motion. This expansion marks a significant evolution for the platform, which has positioned itself as an all-in-one creative workflow tool rather than just another image generator.
“AI is changing the way creative work is done and Visual Electric exists to supercharge designers’ workflows,” explains Co-founder Colin Dunn. “In 2024, image models reached a level of quality where the outputs could be utilised in real-world creative projects. In 2025, we’re seeing the same shift with video – which made it a natural next step for us.”
The new feature allows users to transform any image – whether uploaded or generated within the platform, into dynamic video content. For designers who have been using Visual Electric’s generative canvas for storyboarding, the transition feels natural. “Since the early days, customers have been using VE for storyboarding – it feels a lot like pinning artwork to the wall. Enabling designers to transform those storyboards into videos directly on the canvas feels both magical and obvious,” Dunn reveals.
What sets Visual Electric’s approach apart is its recognition of a fundamental problem in the AI creative landscape – fragmentation. “Designers need to stitch together multiple tools – each optimised for a specific task like image generation, video or upscaling – just to complete a single project,” notes Dunn. “We’re addressing this by building a unified platform where all visual AI models work together seamlessly. No need for five different subscriptions or constant tool-switching – just one place to generate, remix and refine visual ideas.”
The platform launches video generation with models from Veo, Luma Ray and Kling, with additional support on the way soon – a valuable proposition for designers who don’t want to manage numerous subscriptions across different platforms. This multi-model approach aligns with Visual Electric’s broader mission to become an all-in-one creative studio rather than just another tool in an already crowded market.
The interface maintains the control and customisation options that designers have come to expect from Visual Electric's image generation tools. Users can control video generation using an image and a prompt, with options to set the start frame, duration and choose from various models. “Video is still maturing – object permanence, physics and prompt accuracy are improving fast. Expect big leaps in the months ahead,” Dunn explains.
Perhaps the most exciting aspect of this release is how it opens up new creative workflows. “Customers have been using Visual Electric to create mockups for a long time, but now, you can turn static mockups into videos. The first time you see it, it’s genuinely startling,” shares Dunn. Other possibilities include generating animated 3D icons and bringing old photos to life with motion – capabilities that were previously out of reach for designers without animation expertise.
Visual Electric’s expansion into video signals a fundamental shift in their approach to the AI-driven creative process. “Creating with AI is fundamentally different from traditional design software. Text becomes images, images become videos, every output can become an input, and everything is remixable," Dunn points out. “Instead of relying on a patchwork of single-purpose apps, we’re building one generative canvas where you can make anything.”
Looking ahead, Visual Electric sees video generation as just the beginning of how designers will incorporate motion into their workflows. “We believe the best creative tools give you powers you’ve never had before. Many designers aren’t used to working with video or animation, so we’re excited to open up a new creative medium – and a new way of thinking and working,” Dunn concludes.
