Paulina Paige Ortega and David Caon’s diverse backgrounds give Actuel Studio its creative fluency

Actuel Studio is a sum of parts. The studio’s work, which spans various disciplines – branding, creative direction, editorial, spatial design, and more – is touched by the disparate backgrounds of its Co-founders & Creative Directors, Paulina Paige Ortega and David Caon. Ortega is an art director and graphic designer with a rich history in the industry, while Caon, on the other hand, is an industrial and interior designer. It is this diversity in their backgrounds, knowledge, interests and tastes that gives Actuel Studio its creative elasticity.

“We are fluent across many dialects of design and creative expression,” Ortega tells us as we sit down with the duo for a chat. We trace back time to the serendipitous way the two met and then founded the studio, while they give us a peek at the inner workings of Actuel, and reveal what makes them tick.

“Collaborating is a constant exercise of sharpening our knives with one another.”

Paulina Paige Ortega
Co-founder & Creative Director

“We try to approach things with longevity and scalability in mind.”

Paulina Paige Ortega
Co-founder & Creative Director