What is The Future Of Co-Creation?

Welcome to the grand finale of The Future Of, a series presented in collaboration with digital brand guidelines platform Brandpad. Over the course of six articles, we’ve been speaking to the brightest designers, studios and agencies about the future of graphic design, unspooling the ideas that will shape tomorrow.

In our closing chapter, we’re looking into the crystal ball to understand how, in the age of AI, designers will navigate the complexities and the ethics of working with this radical, yet nonetheless, controversial tool. As AI evolves and becomes intricately intertwined with the designer’s process and output, how will we, someday in the future, distinguish between the handmade and the generated? What questions will designers be asking increasingly as they continue to explore uncharted territories? And how will the growing relationship between AI and design impact the expectations and demands of clients? We asked Two Times Elliott, Bravo and Codea Studio to weigh in.